Promoting the Ardennes with all its nature, holiday cabins and activities can be done in many different ways. We chose native advertising. Spreading video content as indirect promotion. We hooked up with DPG Media and Ardennes-Etape.
Together with radio-dj and presenter Sam De Bruyn, we stayed a weekend in the Ardennes to search for the four elements of nature: water, wind, earth and fire. Kayaking, fire-making, cooking with freshly picked mushrooms, flying with prey birds… What more do you want?
The video was spread through the online channels of DPG Media.
Written, directed and edited by Het Peloton,
in collaboration with these partners:
Camera Tuur Logghe
Sound Sven Dehandschutter