We all know Flair as the magazine for young, active women. But they also spread a lot of content and articles via their online channel that has over 1.5 million unique visitors each month.
Flair called in the expertise of Het Peloton. We created an online content series for flair.be, where people get their hair cut on the spot while receiving useful tips and tricks. Native advertising in its purest form.
Roularta Media Group
Written, directed and edited by Het Peloton,
in collaboration with these partners:
Director Louise De Groef
Camera Tuur Logghe
Sound Rinus De Wilde
Assistant Denise Perri