West Flanders. Known for its fresh fish, tender meat, artisanal cheeses and various beers. Oh, and its chocolate. Ask Dominique Persoone, born and raised in Bruges! As a chocolatier who loves a fine cuisine, Persoone is the perfect person to guide you through ‘Het Lekkere Westen’. Because the regional products and talented chefs are too good to not be discovered.
Thanks to Westtoer, we had the opportunity to explore many culinary West Flemish hotspots. Spread over several shooting days, we went out to sea, saw the inside of a butchery and smelled how cheese is made. Come and see for yourself!
Besides the tv commercial and social media videos, we created a powerful series of photographs to strengthen the campaign.
Written, directed and edited by Het Peloton.
Director & producer Karen Huysman
Executive producer Martijn D’haene
On set producer Maxine Basstanie
Cinematographer Bert Degraeve
Gaffers Dieter De Bock, Korneel Moeyaert
Sound Jeroen Dejonghe, Andries Essel
Storyboard artist Juno Kerkhof
Editor & color grader Victor Gouhie
Audio postproduction Joris Verniest
Art Direction Laurie Vansteelant
Set dresser Ethel Kelderman
Photographer Hannes Vandenbroucke
Cast Dominique Persoone
Westtoer Evelien Waffelaert