Look, Smell, Taste, Don’t Waste


Do you know the difference between ‘Use by’ or ‘Best Before’?
Many of us don’t, and it’s causing a shocking ten percent of Europe’s food waste.

So Too Good To Go UK launched a campaign to clear up date label confusion and asked Het Peloton to make the powerful campaign video!


Too Good To Go UK

Our ride

Written, directed and animated by our Peloton team.

Let’s make great content together.
Take a ride with us!