Not sharing is the new caring

Collage animation & campaign

Introducing, Germaine! The starring momfluencer in our latest animation video. We created a collage-style production, with a dash of humor, to kickstart the latest campaign of the faculty of political and social sciences, UGent.

Like many other parents, Germaine doesn’t always realize what negative consequences can come from sharing pictures and videos online of her son, Dirkske. With UGent’s newest campaign, “Mag dit online?”, they want to inform parents about these sensitivities. Wondering what frustrations Dirk has about his Instamom? Scroll down and see our dynamic duo in action!

Curious about the campaign? Go to




Our ride

Written, directed and animated by our Peloton team.

Let’s make great content together.
Take a ride with us!