The story
by Marie Jo & PrimaDonna

Brand new lingerie collections

Bralettes, balconettes or rio briefs, the world of lingerie holds no longer any secrets for us. For several fashion seasons, we have worked on multiple video series to present the new collections for Marie Jo and PrimaDonna. Countless brand new pieces passed before our lenses and resulted in lots of e-commerce videos, giving women the chance to find the perfect fit.

It’s always a pleasure collaborating with Van De Velde (creators of Marie Jo and PrimaDonna) as we share some important values: working with passion, being authentic, down to earth and people-oriented. Always focus on quality, without compromising on productivity. Producing so many deliverables means working extra efficient: with two studio set-ups and two crews, we could shoot for both brands simultaneously.

Looking forward to the next trends!


Marie Jo


Van De Velde


Directed and edited by Het Peloton.

Helena Aernoudts
Caroline De Maeyer
Aline Boyen
Karen Huysman
Dimitri Sterkens

Producer  Margot Slangen
Executive producer  Martijn D’haene

Ivo Maes
Tiele Mulier
Tuur Logghe

Jari De Brabander
Jochem Roegiers
Victor Gouhie
Sara Van Himbeeck
Ellen Tijtgat

Van De Velde
Véronique Beutels
Robyn Williams
Paulien Goedertier
Debby Van Damme

Let’s make great content together.
Take a ride with us!