The story

Surprisingly close

Our current society is extremely dynamic. Everything has to happen fast, the sooner the better. Especially online shop services feel the need for speed. From this trend, Rayon was came to life: a new and innovative online supermarket.

Het Peloton buckled up with our Dutch friends from Fight Club for Rayon’s online launch campaign. We produced several videos, based on their creative assists. We hit the gas pedal and shifted into higher gears for prepping this shoot in our in-house studio. Lighting our white studio in the Rayon brand colors, building colorful decors from scratch, hiding a delivery guy in a mattress, or putting him in a fridge? No challenge too big for us!

And the result? A series of vivid online videos that you just can’t miss, in different formats fitting for every (social media) channel.

Multi channel approach

Besides the classic videos for the web, we created a large number of deliverables and language versions. Discover some social media stories and content below.




Fight Club Breda


Directed and edited by Het Peloton.
Shot in our in-house studio.

Director  Caroline De Maeyer

Producer  Rens De Vent
Executive producer  Martijn D’haene
Production intern  Gilles Van Damme

Cinematographer  Corneel Beernaert
Gaffer  Pieter-Jan Donckels

Art Director  Manon De Cuyper

Editor & color grader  Jari De Brabander

Danny Louncke
Luciana Said Faria
Dieter Kerremans
Nathalie Fransen
Tim Haezaert

Marketing Manager Rayon  Karel Deknudt

Fight Club Breda
Project Lead
  Carlin van Vugt
Creative Producer  Jelle Smidt
Account Manager  Mieke Vispoel
Art Director  Robin Versnel

Let’s make great content together.
Take a ride with us!