The story

750.000 tons of potatoes in danger

Did you know that Belgium is the biggest exporter of frozen potato products all over the world?

This year, that’s a whole different story… 750.000 tons of potatoes who would normally be processed, exported and consumed, are now on the verge of being wasted due to worldwide restrictions. Therefore, Too Good To Go has set up an initiative to help out the potato sector. Time to mobilize the Belgian community to not let our national pride go to waste.

Nobody touches our french fries.
So Het Peloton wrote a script, shot a commercial and ate some fries!

And the results?
400K organic reach, 2300+ organic shares, 20K unique visitors on the campaign website.


Too Good To Go


Written, directed and edited by Het Peloton.

Director  Helena Aernoudts
Producer  Karen Huysman
Executive producer  Martijn D’haene

Cinematographer  Bert Degraeve
1st AC  Pieter Claessens
Sound recordist  Jeroen Dejonghe
Set assistant  Boas Aerts

Editor  Victor Gouhie
Color grader 
Dries Noteboom

Cast  Robrecht Vanden Thoren

Marketing manager TGTG  Kenny Defrijn

French version

Besides the Dutch campaign, we also created a version in French, to ensure a national coverage.
And no, not just a subtitled version!

Let’s make great content together.
Take a ride with us!