The story
Did you know that Belgium is the biggest exporter of frozen potato products all over the world?
This year, that’s a whole different story… 750.000 tons of potatoes who would normally be processed, exported and consumed, are now on the verge of being wasted due to worldwide restrictions. Therefore, Too Good To Go has set up an initiative to help out the potato sector. Time to mobilize the Belgian community to not let our national pride go to waste.
Nobody touches our french fries.
So Het Peloton wrote a script, shot a commercial and ate some fries!
And the results?
400K organic reach, 2300+ organic shares, 20K unique visitors on the campaign website.
Client
Too Good To Go
Credits
Written, directed and edited by Het Peloton.
Director Helena Aernoudts
Producer Karen Huysman
Executive producer Martijn D’haene
Cinematographer Bert Degraeve
1st AC Pieter Claessens
Sound recordist Jeroen Dejonghe
Set assistant Boas Aerts
Editor Victor Gouhie
Color grader Dries Noteboom
Cast Robrecht Vanden Thoren
Marketing manager TGTG Kenny Defrijn
French version
Besides the Dutch campaign, we also created a version in French, to ensure a national coverage.
And no, not just a subtitled version!
