The story

Tales from the sea

No crispy shrimp croquette or grilled turbot on our plate without the fresh catch of our Belgian fishermen. They live to the rhythm of the waves, with the sea running through their veins. It’s where they were born and where they belong.

The fishing tradition is often linked to a strong family history and an indelible love for the sea. A love shared by our North Sea chefs who depend on fishermen to fill their pots and pans. Because what’s better than being served a well-cooked fish caught the night before?

We can’t get enough of this project. We also can’t get enough of the beautiful film portraits that came out of it. And yes, we’re fishing for compliments here!




Written, directed and edited by Het Peloton.

Director  Helena Aernoudts
Producer  Karen Huysman
Executive producer  Martijn D’haene

Cinematographer  Dries Vanderaerden
On-set producer  Michiel Dheedene

Editor & color grader  Victor Gouhie

Thanks to
Steve & Jason Savels
Ian & Angus Wittewrongel


Discover the short snippets we created to kick off the campaign.

Let’s make great content together.
Take a ride with us!