Merging is hot and trending among municipalities in Flanders. The political benefits are clear: debt relief and higher tax revenues per resident. But the residents themselves are often not very keen on the idea, mainly for sentimental reasons. While, after all, the inhabitants are a town’s beating heart, right?
Wichelen wants to do better. And to launch a sensibilisation campaign among the citizens, they asked our help to communicate the message of a possible merger and to ask the opinion of the locals.
Our Peloton took off, along with Joris Hessels as a host, to give the man on the street a voice. We visited Wichelen and its 5 neighbouring municipalities in 4 exiting shooting days. Because to win people over, you’ve got to dive into their heads. And we shot an extra teaser and introduction film in Wichelen as well.
Meanwhile in editing, we introduced some bold style ideas and made intro’s, graphics and bumpers to create recognition… That’s more than welcome when creating a video series.
With almost no feedback and a very enthusiastic client, we delivered all the films in just a couple of weeks. The video’s were used as fun breaks and to provide structure during two online streaming events, presented by Fatma Taspinar. And there was laughter, we can assure you!
Of course we wanted to give the citizens of Wichelen a good introduction of what the project “Wichelen Zkt.” is all about. What better person to do this, than the mayor of Wichelen: Kenneth Taylor.
Written, directed and edited by Het Peloton.
Director Helena Aernoudts
Executive producer Martijn D’haene
Editor & color grader Jari De Brabander
Host Joris Hessels