Content marketing
Verhofstede Fruitsappen saw potential of content marketing. A good idea, because as a fruit grower and brewery, they have tons of stories to tell…
Het Peloton took the unique characteristics and specialties of Verhofstede en mixed them up in different video-formats. Season after season, we visited their beautiful orchard and to inspire people, we served refreshing recipes for cocktails and mocktails.
We provide Verhofstede with monthly strategical advice and personalized video content. And the best part: Verhofstede can once again fully focus on their products.
Client
Fruitsappen Verhofstede
Our ride
Written, directed and edited by Het Peloton.
Strategic advice by Het Peloton.
Casemovie
Summer
It’s summer in the orchard. The fruit is enjoying the sunlight.
Insects
What role do insects play in the orchard? And what are ‘useful’ insects?
Thinning out
What does ‘thinning out’ mean? And why is it necessary for a good harvest?
Squeezing
Time to squeeze the fruit. Each week, over 10 000 liters of juice is produced.
Clipping
Why is clipping important? What’s the impact on the size of the fruit?
Winter
The firs flower buds appear. Almost ready to flourish!
Spring
The orchard is flourishing. How do bees fertilize the plants?
Bottling
Time to bottle the juice. How does it work? Do they wash the bottles?
The blossoming
What is the perfect blossoming period? And why better not have too much buds on a branch?
Sugars
What kind of sugars can we find in Verhofstede’s juices? And what’s their effect on our body?
Recipe videos
Cocktails & Mocktails
Each month a simple and fruity recipe video, made with the products of Verhofstede.
