The story

The all new Volvo C40 Recharge

For the global launch of the all-new Volvo C40 Recharge, Volvo’s first pure electric crossover with a leather free interior, we teamed up with Volvo Global and Hansen Eventbyrå from Göteborg, Sweden.

Our Peloton assisted incoming journalists with their content creation about the new Volvo car. During 4 weeks, our video and photography crews worked with German, Australian, Greek, Swedish, Norwegian and American journalists and car reviewers, all with one purpose: to launch a new era of fully-electric cars.

Event video


Thanks to photographers Ushua Goeminne and Jan Opdekamp, we’ve launched the first ‘in action’ pictures of the Volvo C40 Recharge.


Volvo Global
Hansen Eventbyrå Sweden


Written, directed and edited by Het Peloton.

Producer  Martijn D’haene

Director Event video  Helena Aernoudts
Production assistant  Maxine Basstanie

Tuur Logghe
Corneel Beernaert
Dries Vanderaerden

Ushua Goeminne
Jan Opdekamp

Pello Mùgica Gonzalez
Victor Gouhie

Drivers & Fixers
Joeri Vijt
Kris Philips

Sound  Joren Desmidt
Jari De Brabander

Thanks to
Michael Matson, Lotta Carlsson, Frida Landström, Helen Kassander, Henrik Hebeler

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