The story

A Waste Warrior never sleeps.

The fireplace is crackling softly, a lot of wrapped presents under the tree… Ah, holiday season again! And we all know what that means: heaps of delicious food. But what to do with the leftovers?

That’s right, wrap them up and give them away! Or get out of bed at night… Because Waste Warriors never sleep.

Our Peloton created this Christmas commercial for Too Good To Go, an inspiring organization that wants to put an end to food waste. The commercial aired in 12 different countries all over Europe. Talking about getting the message across! Together we strive for Zero Food Waste.


Too Good To Go


Written, directed and edited by Het Peloton.

Director  Helena Aernoudts
Producer  Karen Huysman
Executive producer  Martijn D’haene

Cinematographer  Bert Degraeve
Gaffer  Dieter De Bock
Art director  Kato Bulteel
On-set producer  Michiel Dheedene
Set photographer  Dieter Schietse

Editor  Ellen Tijtgat
Color grader 
Florian Keirse

Dennis Reynders
Sophia Reynders
Silvie Mateljan
Rosette Van de Vyver
Charline Schumacher
Gianina Ciani

Short version

Besides the campaign in a dozen European countries, a short video was created to further spread the message on multiple online channels.

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Take a ride with us!