The story

“De zji”…
So many wonderful secrets.

At daybreak, the fishermen arrive in the harbor to deliver their freshly caught fish. The same day, tourists and locals enjoy the fish with a glass of wine and good company. Just an ordinary day at the Belgian coast…

To kick off the “Zee van Smaak” campaign, we brought the flavors of the sea to the screen. Developing a concept and scenario, gathering a talented crew and fencing off the dike… we worked hard on a project because it had stolen our hearts: together for sustainability, local products and fresh food from our own North Sea.

A sea, full of flavors, straight to your plate!




Written, directed and edited by Het Peloton.

Director  Helena Aernoudts
Producer  Karen Huysman
Executive producer  Martijn D’haene

Cinematographer  Dries Vanderaerden
Sound recordist  Jeroen Dejonghe
Gripper  Gerrit Callens
On-set producer  Michiel Dheedene

Editor  Victor Gouhie
Color grader 
Florian Keirse

Sebastien Dewaele
Nele Deboeuf

French version

Besides the tv-campaign in Flanders (Eén + Canvas), we also created a social media version in French, to ensure a national coverage. And no, not just a subtitled version!

Let’s make great content together.
Take a ride with us!